While browsing on their site at NYCE Controls, I found that they are partnering with a few other vendors one of which is called zonoff.com. Zonoff have seem to successfully made a deal with staples.com to startup a new branding called Staples Connect.
Staples Connect is still in the works because not all the links work at the moment and they haven’t show any other products besides the hub.
I think this is the second big box store to start offering a full home automation solution. Hopefully this is a good sign that more people are interested making their home a little smarter and I think a little competition is always a good thing.